About Us

Who We Are

We are a growing community of coaches and business leaders who share foundational value and use tools from the Growth Advocate® toolkit.

Founded by H.B. Pasley, is a consultancy dedicated to helping small to mid-size service-based businesses—consultants, coaches, advisors, designers, and CEO's—achieve sustainable growth. We specialize in crafting compelling brand stories, enhancing client experiences, and creating strategic growth plans to drive revenue, attract ideal clients, and build lasting relationships. Our mission is to empower business owners to clarify their most important messaging, differentiate themselves in competitive markets, and create experiences that turn clients into advocates.
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Our approach combines three powerful frameworks: the ARCHER Certification for brand storytelling, the 8 Steps of Ideal Client Experience, and Growth Mapping X for strategic planning, all tailored to your unique goals.

Meet
H.B. Pasley

H.B. Pasley is the founder of Growth Advocate®, bringing over 40 years of leadership and business coaching expertise to help service-based businesses thrive. Before founding Growth Advocate®, H.B. led Blue Renaissance Creative Group, a nonprofit that reached global audiences through creative arts, honing his skills in strategic planning and innovation—key for small business success.
He authored Never Drop The Ball Again: A Little Book on How the Ideal Client Experience Will Save Your Business, which debuted at #8 on Amazon’s business books list. This book offers practical strategies for building client loyalty and driving referrals, critical for consultants, coaches, and other service professionals. With his background as a Certified Exit Planning Advisor, H.B. now guides business owners in building value and healthy processes in their businesses today.

What We Do

At Growth Advocate®, we offer three core services designed to help your business grow smarter and stronger:

  • Authentic Leadership Impact using the ARCHER Certification:Discover your unique, compelling, authentic story that will resonate with your ideal clients. Define your Why, How, What, and Who and become even better at the leadership work you are already doing so well.

  • Client Experience, 8 Steps of Ideal Client Experience:Optimize every client interaction to build trust and loyalty. From the first time they hear your name to their long-term advocacy for your business, our framework ensures exceptional customer journey. This will build experiences through empathy-driven processes, boosting retention and referrals.

  • Growth Mapping:A proprietary tool to visually map your business’s growth path. Assess your current state, identify opportunities, and outline actionable steps for sustainable growth, tailored for small to mid-size service-based businesses to scale effectively while maintaining strong client relationships. It is both a valuation tool and a "what do to do next" tool for healthy growth.

Our Approach

We believe growth is about creating a sustainable, profitable, and fulfilling business. Our process starts with understanding your goals and challenges, using our frameworks to co-create a tailored plan.

  • Step 1 :A free consultation to assess your business goals and present needs.

  • Step 2 :Co-create a growth plan customized to fit your speed and your budget.

  • Step 3 :Implement a right-sized plan over a custom frequency and period of time.

  • Step 4 :Review and revise the expected outcomes on a regular basis to achieve success.

Our approach combines these services to provide a comprehensive growth strategy, ensuring measurable results.
Our approach combines these services to provide a comprehensive growth strategy, ensuring measurable results.

Advisors Using Growth Advocate Tools

Network

Our frameworks are trusted by a growing network of advisors and consultants who integrate ARCHER Certification, Growth Mapping, and Ideal Client Experience tools into their practices to drive client growth. Our tools are designed for professionals across industries. Contact us to learn how you can license our frameworks or collaborate on custom solutions. More to come ...

Collaborations

We collaborate with trusted professionals to deliver holistic growth solutions, including:

  • Business Coaches:To integrate branding with operations and team development.

  • Marketing Consultants:To align brand stories with targeted campaigns.

  • Financial Advisors:To ensure financially sustainable growth.

  • Technology Providers:To enhance client experiences with innovative tools.

  • Legal Experts:To navigate intellectual property and contracts.

FAQs

What is Growth Advocate?
Growth Advocate, founded by H.B. Pasley, empowers small to mid-size service-based businesses—like consultants, coaches, attorneys, and designers—to achieve sustainable growth. Our proprietary tools, including Growth Mapping, Ideal Client Experience, and The ARCHER Methodology, help you clarify your strategy, enhance client relationships, and build a compelling brand.
Who are your services for?
We specialize in helping service-based businesses that sell strategic advice, such as consultants, coaches, attorneys, and designers. If you’re looking to scale your business, improve client retention, or stand out with a clear brand, our tools and expertise are tailored for you.
What is Growth Mapping X?
Growth Mapping X is our comprehensive 75-question business health survey. It will help you assess your business’s current state and plan actionable steps for sustainable growth. It’s a strategic tool to clarify your path forward and achieve measurable results.
How does Ideal Client Experience training work?
Based on H.B. Pasley’s book, Never Drop The Ball Again, this training systematizes empathy to create a client-centric approach. It enhances client retention and referrals by aligning your team around the 8 Steps of Ideal Client Experience, delivered through workshops or coaching.
What is The ARCHER Certification?
The ARCHER Methodology is a story-based brand strategy that clarifies your business’s purpose, methods, value, and ideal client. It guides the creation of a cohesive brand story that connects deeply with your audience.
How is Growth Advocate different from other consultants?
Unlike generic consulting, we offer proprietary tools tailored for service-based businesses, over 40 years of leadership expertise, and a holistic approach combining growth strategy with creative branding. Our focus is on building lasting client relationships and sustainable growth.
How much does it cost?
All of our tools are customized to fit each client's needs. We offer very affordable pricing for tools that may be used without human support, but H.B. Pasley may also engage a business as a fractional leadership hire. We make sure that price is never a barrier to helping owners make progress.
How do I get started?
Schedule a free consultation with H.B. Pasley to discuss your business needs. You can also download free resources from all of our Tools pages (see the top bar menu).

Contact Us

Ready to elevate your business? Book a meeting using the calendar below.
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