H.B. Pasley is the founder of Growth Advocate^®, bringing over 40 years of leadership and business coaching expertise to help service-based businesses thrive. Before founding Growth Advocate^®, H.B. led Blue Renaissance Creative Group, a nonprofit that reached global audiences through creative arts, honing his skills in strategic planning and innovation—key for small business success.

He authored Never Drop The Ball Again: A Little Book on How the Ideal Client Experience Will Save Your Business, which debuted at #8 on Amazon’s business books list. This book offers practical strategies for building client loyalty and driving referrals, critical for consultants, coaches, and other service professionals. With his background as a Certified Exit Planning Advisor, H.B. now guides business owners in building value and healthy processes in their businesses today.

At Growth Advocate^®, we offer three core services designed to help your business grow smarter and stronger:

• Branding Upgrades using the ARCHER Certification
  Craft a compelling brand story that resonates with your ideal clients. Define your Why, How, What, and Who to stand out in a crowded market. Includes brand audits, competitor analysis, SWOT analysis, an execution schedule, style guide, and graphic design for consistent messaging.
• Client Experience: 8 Steps of Ideal Client Experience
  Optimize every client interaction to build trust and loyalty. From the first time they hear your name to their long-term advocacy for your business, our framework ensures exceptional customer journey. This will build experiences through empathy-driven processes, boosting retention and referrals.
• Growth Mapping
  A proprietary tool to visually map your business’s growth path. Assess your current state, identify opportunities, and outline actionable steps for sustainable growth, tailored for small to mid-size service-based businesses to scale effectively while maintaining strong client relationships. It is both a valuation tool and a "what do to do next" tool for healthy growth.

We believe growth is about creating a sustainable, profitable, and fulfilling business. Our process starts with understanding your goals and challenges, using our frameworks to co-create a tailored plan.

1. Step 1: A free consultation to assess your business goals and present needs.
2. Step 2: Co-create a growth plan customized to fit your speed and your budget.
3. Step 3: Implement a right-sized plan over a custom frequency and period of time.
4. Step 4: Review and revise the expected outcomes on a regular basis to achieve success.

Our approach combines these services to provide a comprehensive growth strategy, ensuring measurable results.